Privacy Policy

Interact Digital Servitization
Website: https://interact-digiserve.co.uk 

Interact Digital Servitization is committed to the privacy, security, and ethical handling of your data. This Privacy Policy explains what Personal Data we collect when you visit our website or use our services, how we process that data, and your rights under applicable data protection laws, including the UK Data Protection Act 2018 and the UK GDPR. 

PART 1: PURPOSE 

This Privacy Policy sets out the Personal Data which we, at “Interact DigiServe”, collect during your interactions with our website or services and the manner in which we process, store, and share such data. In cases where Personal Data is received from or shared with affiliated institutions (e.g. educational or business partners), we may act as joint data controllers in accordance with the law. 

PART 2: WHAT DATA DO WE COLLECT? 

Website Users
When you contact us via our website, you may provide your full name and email address. We also collect technical data (e.g. IP address, browser type, time zone, operating system, URL clickstream, page response times, and interaction data) to gain insights into website usage. 

Toolkit Users
If you make use of our digital servitization toolkit, we collect the following information: 

• Your email address (typically a business or institutional email) which you provide 
• Your device’s IP address 
• Data on when, where, and for how long you engage with our digital content and features 

Marketing Information
Where you have given express permission, we may use your Personal Data to: 

• Solicit feedback on your experiences with our digital services 
• Send newsletters and promotional emails 
• Inform you about updates and new features on our website  
• You may adjust your communication preferences in the settings of the App or opt out by emailing digiserve.smes@uea.ac.uk  

PART 3: WHY DO WE COLLECT INFORMATION? 

We collect your data to: 

• Respond to your queries and provide support 
• Enable the full range of features on our toolkit 
• Comply with legal and regulatory requirements 
• Allow our partners or affiliated institutions to monitor engagement, support academic or business research, and improve the digital experience through anonymised analysis 
• Enhance, protect, and improve our website and digital services 

PART 4: HOW LONG DO WE KEEP YOUR PERSONAL DATA?
Your Personal Data is retained only for as long as necessary to fulfil the purposes for which it was collected, considering: 

• The nature and sensitivity of the data 
• The risk of harm from unauthorised disclosure 
• Legal, contractual, and regulatory requirements
  Anonymised or aggregated data that cannot be linked back to you may be kept for longer periods.  

PART 5: WHO DO WE SHARE YOUR PERSONAL DATA WITH? 

Sharing with Third Parties
We may share your Personal Data with carefully selected sub-processors, analytics providers, or search engine services under written data processing agreements. We may also disclose your Personal Data if: 

• Required by law (e.g. court order or government request) 
• In connection with the sale or acquisition of our business or assets, in which case only the necessary Personal Data will be transferred 

PART 6: HOW IS YOUR PERSONAL DATA KEPT SECURE?
We employ a range of technical and organisational measures to secure your Personal Data. These include encryption, password protection, access controls, and firewall technologies. All data is stored on secure servers within the EU and is regularly backed up.  

PART 7: WHAT RIGHTS DO YOU HAVE?
You have the right to: 

• Be informed about the processing of your Personal Data (which is what this privacy notice seeks to do) 
• Access your Personal Data by contacting us at digiserve.smes@uea.ac.uk 
• Rectify or update your Personal Data 
• Request deletion of your Personal Data under certain conditions 
• Restrict processing of your Personal Data 
• Object to the processing of your Personal Data, including for marketing purposes 
• Receive your Personal Data in a structured, machine-readable format for transfer to another organisation 

To exercise any of these rights, please contact us using the details in PART 8. 

PART 8: HOW TO CONTACT US
For any questions about this Privacy Policy or requests regarding your Personal Data, please contact us via our contact page or email digiserve.smes@uea.ac.uk. 

PART 9: WHAT CAN I DO IF I AM UNHAPPY?
If you are unhappy with our handling of your Personal Data or our response to your concerns, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK. More information on how to raise issues with the ICO can be found on their website.  

PART 10: CHANGES TO OUR PRIVACY POLICY
We review our Privacy Policy regularly and any changes will be posted on this page. This version was last updated in February 2025. 

USE OF WEBSITE COOKIES
Our website uses cookies to enhance your browsing experience. Cookies are small files saved on your device that record your interactions with the site, such as page visits and click activities. 

Types of Cookies Used: 

• Essential Cookies: Necessary for the basic operation of our website (e.g. login and form submission). 
• Analytical Cookies: We use Google Analytics to understand website usage. Google Analytics uses cookies to track engagement but do not store Personal Data (please see Google’s Privacy Policy for more information). 
• Marketing Cookies: These cookies recognise you upon return, personalise content, and record your visits to improve our services. 

If you do not wish for cookies to be stored, please adjust your browser or device settings accordingly. Note that disabling cookies may limit some functionalities of the website.